Content funding on Seakayakers

Seakayakers Creative produces a variety of content with funding from outside parties. These sources of revenue allow us to explore topics that we hope are of interest to Seakayakers members and readers. The presentation of the content makes clear how the content has been commissioned and produced, and who has funded it. One of three labels will appear on this content: ‘Supported by’, ‘Paid content/Paid for by’, or ‘Advertiser content/from our advertisers’.

Supported by
‘Supported by’ is used to describe editorially independent content. We accept funding from third parties both for new projects and for content we are already producing. A client whose branding appears on editorial content may have a role in suggesting what kind of topics are covered, but the commissioning editor is not obliged to accept ideas from the funder. The content is written and edited by Seakayakers Creative. ‘Supported by’ is also used to describe editorially independent content that Seakayakers has produced with funding from foundations around the world who support specific projects.

Paid content/paid for by
‘Paid content/paid for by’ is used to describe advertisement features that are paid for and controlled by the advertiser rather than the publisher and are subject to regulation by the Advertising Standards Authority in Denmark. This content is produced by Seakayakers Creative.

‘Advertiser content’ or content ‘from our advertisers’
‘Advertiser content/content from our advertisers’ is used to describe advertisement features that are paid for and produced by the advertiser rather than the publisher. They are subject to regulation by the Advertising Standards Authority in Denmark. This content is created by advertisers and hosted by Seakayakers and does not involve Seakayakers Creative.

Interested in content funding? Please contact us.